Some roles on the server, just help us discuss our interests, like building locations, playstyles, etc.
Others are more difficult to come by and grant additional points per minute in the shop. The list of current reward roles is:
Deathless Character hasn't died Extra Points Per Minute: 1
Recruiter Invite at least one person to join the server Extra Points Per Minute: 1
Apex Predator reach level 105 Extra Points Per Minute: 1
Supporter Patreon role. $1/mo Extra Points Per Minute: 1
Top Recruiter Player with the most real invites Extra Points Per Minute: 2
Immortal Reach level 105 without dying Extra Points Per Minute: 2
Abed Most active person in the server Extra Points Per Minute: 2
Princess Poppy Voted top server Troll Extra Points Per Minute: 2
Cupid Voted top server breeder Extra Points Per Minute: 2
Bob the Builder Voted top server builder Extra Points Per Minute: 2
Lara Croft Voted top server raider Extra Points Per Minute: 2
King of the Ring Voted top server PvPer Extra Points Per Minute: 2
Big Supporter Patreon role. $3/mo Extra Points Per Minute: 3
These roles are not exclusive, so you can be voted both top breeder and top builder to really rake in the points.
So get out there and Fight, Build, Breed, Explore, Raid, and ... sigh Troll your way to the top!